Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4 edition by Don A. Dillman, Jolene D. Smyth and Leah Melani Christian
English | 2014 | ISBN: 1118456149 | ISBN-13: 9781118456149 | 528 pages | PDF | 12 MB
The classic survey design reference, updated for the digital age.
For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys.
The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website.