Coast Learning Systems-McGraw Hill-Irwin-Concepts in Marketing
English | 1.99 GiB | 8:21:00 | WMV | 31 kbps | 320x240 | WMA
Download ID: TNBU00729
Genre: Marketing, E-Learning
Single Extraction - Free Download - No Password
This course provides a
comprehensive overview of
the principles and basic marketing skills.
Students will learn how marketing managers develop strategy, research consumer needs and identify target markets.
In addition to covering the importance of
global marketing and e-commerce, students will learn how to meet market opportunities with'' 4'' Ps - product, price, promotion and placement.
Each video lesson includes a
company or a
case study of
the organization with
the core learning objectives.
As each case study unfolds, students learn general concepts, definitions of
terms history, product or
service, and the latest trends in
The study guide reinforces the content of
the manual and video lesson, and includes exercises and practice drill for an all
inclusive learning experience.